Tuesday, December 4, 2007

Weak Ties Experiment: Ben and Ramit

And now in the spirit of learning and discovery I offer this experiment to help prove the power of weak ties. I am going to send my "Creating and Cultivating 'Weak Ties,'" post to two of my favorite bloggers, Ben Casnocha, author of My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley and Ramit Sethi of I Will Teach You to Be Rich

I have a weak tie with Ben through Paul Berberian, a former USAFA grad who came back frequently to speak to our Management classes. It was through Paul that I learned about Ben's blog which I follow avidly. Ramit I know only through his blog. I suppose both of these are "weak" weak ties since they are one-sided, but we'll go with it for the sake of the experiment. Anyway, at this time I get on average 10-15 readers a day on my blog. My hypothesis is if I can get Ben and Ramit to link to my article either by a direct mention in their blog, delicious link, or some other means, my traffic will double for at least 3 days after their link is published simply due to the access I will receive to their blog audience. In doing so my life will be improved by more blog traffic, exposure, etc. and I will have cultivated a weak tie that could be of value in the future. Will let you know how this one turns out!

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